Tuesday, September 2, 2008

Expand your creativity

Can I have a number 1 with cheese?
Whatever happened to ordering a cheeseburger, fries and coke?

We live in a conveniently packaged world. One that frequently replaces original thinking with convenient systems and comfortable models. Similar to the fast food industry's ordering system, we have packaged templates for web design, power point presentations, business documents and blogs. Our creative fire is often doused by speed and convenience, instead of fueled by originality and outside-the-template thinking.

Why settle for a traditional format for the next presentation? Is it to play it safe with the status quo? Why not highlight your ingenuity? Slideshare.net illustrates creative presentations that evolve the traditional slide show. The website is full of resourceful presentations that will help expand your imagination and trigger creative thought.

Below is a favorite:


Anonymous said...

I don't think this is so much an issue of people not wanting to be creative. I think there are plenty of creative people who don't know how to implement their ideas. They don't know where to start. I love companies that make it easy for the average person to express her creativity. Blurb is a new book publishing company that's pretty cool. Haven't used it but I'm excited by the possibilities. Blogs need to make it easier for people to mess around with templates. I think that's where innovation is heading. I think Web 4.0 or maybe 5.0 will have simple users manipulating applications and websites and products to personalize them and create more innovation for the company, for free. I think more companies will start allowing consumers to create ads and product design.

Imagine how much smarter it would be for so many companies to turn to their products' biggest fans and say, "What would YOU have us say in our next campaign? What do YOU love about the product?" I mean, maybe companies are doing this already but either I'm not seeing it or it's not widespread enough.

Just a though.

Anonymous said...

Clearly, that was supposed to say "Just a thought." Oops! :-)