Wednesday, August 26, 2009

Art of the Can

(Red Bull's Art of the Can Website)


Got Wings? Now, Red Bull enthusiasts can allow their creativity to soar and enter Red Bull's 2010 Art of Can Contest. Red Bull's innovative art contest encourages aesthetic lovers to create a sculpture out of the energy drink's cans.

For the past 6 years, the forward thinking brand has received creative entries ranging from an octopus to a life size jet ski. The photographs of the entries and exhibits become timeless marketing collateral and allow the brand's popularity to soar within the creative community.

It's refreshing, when a company gives permission for consumers to alter a logo and interrupt a brand in a unique way. Frequently, companies care to much about how a logo is represented and neglect how enthusiasts really feel about the company, product, or service. Red Bull gives control to the fans and Red Bull is rewarded with unique marketing elements from its enthusiasts.

The deadline to enter this year's contest is September 28, 2009.



Tuesday, August 25, 2009

Marketing Strategy: Scavenger Hunt

(Pearl Jam's Backspacer CD Cover)

Earlier this month, Pearl Jam rewarded fans who found all nine pieces of the band's latest cover with an exclusive track. As website visitors spent time online locating the different pieces of artwork, the interactive increased Pearl Jams relationship with passionate fans.

As you design your next online promotion, consider implementing a scavenger hunt. Similar to children getting excited about an Easter Egg and being rewarded with a treat inside the egg, an online scavenger hunt can entice passionate brand enthusiasts to spend more time with your brand and tell their friends about your organization, product, or service.



Thursday, August 20, 2009

Last Day Dream






As we get older, we realize how short our life is on earth. We become aware of our mortality and realize that in the long run it is a collection of random events, accomplishments, and memories that define our life. As this world is a network to our creativity, The Last Day Dream, a 60 second life montage video, reiterates how quickly we as humans develop and mature.

As you live each day and progress to the next chapter of your life, how do you accomplish your goals and dreams? Do you take each day as it comes? Or do you set out out to fulfill your ambition and live each day to the fullest?




Monday, August 17, 2009

Pacific Coast Triathlon









Last month, I competed in the USAT National Sprint Triathlon Championship in Newport Beach, CA. It was the fourth triathlon that I have completed in the past year. I really enjoyed the event and look forward to a few more triathlons in the remainder of the season.



Friday, August 14, 2009

Social Media Revolution






Calculated Risks




"Swing for the fences and don't strike out" - Donny Deutsch

Do you take risks or calculated ones? As new technology continually encourages brands to innovate, it's important to risks and stay ahead of the competition.

Frequently, companies, brands, and organizations rush to implement new strategies and do not spend enough time calculating potential variables.

Does the brand have enough:
  • Experience?
  • Capital?
  • Leadership skills?
Did the brand anticipate:
  • Low sales?
  • The competition's response?
  • Unexpected growth?
Does the brand have:
  • The ideal location?
Rushing into a new venture will create a response, but calculating the risks will help guarantee that the brand makes a splash.





Monday, August 10, 2009

Pierside Gallery: Huntington Beach, CA



The surf's up this summer and so are some of my photographs at Pierside Gallery in Huntington Beach, CA. If you visit Surf City this summer, check out Pierside Gallery on your way to the beach (300 Pacific Coast Hwy # 107A, Huntington Beach, CA).




Sunday, August 9, 2009

Tuesday, August 4, 2009

Quirky Wins

What separates a successful idea from a disastrous flop?

Is it the precise implementation of a business plan? Excellent leadership skills? A tactical team? Amble start up capital? Or the ability to execute a quirky idea?

Tomorrow, Joan Rivers, the latest winner of Donald's Trump's The Celebrity Apprentice, debuts "How'd You Get So Rich? ," a reality show that introduces the public to the glamorous lifestyles of successful entrepreneurs. From Billy Bob Teeth to The Slanket, Rivers interviews several inventors behind quirky ideas that made millions.

As the economic downturn encourages entrepreneurial innovation, what will be the flourishing ideas this year? Next year? And in five years?

There are plenty of ways to make a dollar, but sometimes it is the most basic, innovative and quirky that win on a large scale. I am often reminded of Alex Tew who had age 21 launched milliondollarhomepage.com, a website with a million pixels of advertising space, each costing one dollar. Tew's idea appeared crazy at the time, but he still managed to sell all of the advertising space for over $1,000,000 USD.

Tew brilliantly executed his idea and succeeded, because it was quirky and the first concept in the market place. Months after Tew's success, several imitation websites were launched, including milliondollarwebsite.com, which yielded minimal results.

As entrepreneurs launch new business plans, the ideas that will win big will add unique value, distinction, and quirkiness into the marketplace.