OC Marathon
Last weekend, I ran in The OC 1/2 Marathon with 5 thousand other participants. It was an athletically rewarding experience and it taught me a lot about marketing to large groups. 5 Lessons Learned 5) Focus on the top 3-10% of your target audience. Don't focus on the marketing to the top 1% of your consumers base. Their attention is too difficult to maintain, as they are striving towards goals that may not be representative of the entire group. The top 1% of runners were simply too fast. They ran 5 mile splits, which is an unrealistic goal for most "weekend warriors." The competitors who ran in the top 3-8% finished with 7 minute mile splits. This is still a fast time, but a more realistic goal for athletes to achieve. The top 1% of your target audience will also be courted by the competition with VIP events, exclusive promotions or free merchandise. Frequently, it's often to difficult to compete for their dollar. If you focus on the top 3-8% of a consumer base, the...