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Showing posts with the label halo effect

Have YOU been Googled?

(Excerpt from my thesis: Thinking Beyond Web 2.0: Leveraging the Dynamics of Generation-Y to Build Business ) "Have you been Googled? Odds are ....YES! Either it was by an employer, an old friend or that inquisitive neighbor. Here are 5 Simple Rules for Companies or People in our Web 2.0 Era: First: People Google One Another. Accept it. We live in an era, where if your company does not have a website or you do not have a social networking profile …you are either living in the stone ages or are too old school. Human beings are inquisitive and constantly desiring to know information about each other. The more interesting and stimulating content that is online via a traditional website, web 2.0 site or blog …the better. ...This leads me to my second point... Second : Control The Content If you have pictures of yourself doing a keg stand at a frat party or getting down with Cheech and Chong …this may not be the best content to have tagged or posted to your Facebook or Myspace profi...