Graduating? Need a Job? …Think Different.
Two weeks ago, USC's Annenberg School for Communication hosted their annual career fair. The top entertainment and advertising agencies from the Los Angeles basin transcended upon the cardinal and gold's campus to select the best and brightest Trojans for summer internships and jobs. Personal Branding: Keep in mind these are creative agencies looking for innovative and articulate individuals, not “cookie-cutter” molds. Instead of using a traditional resume to distribute at the event, I tried a different approach. I wrote a personal statement and placed it on the front of card stock paper. I selected card stock, because it shows thoughtful preparation and stands out from traditional paper or other resumes competing for the same job. The personal statement (see my linkedin profile ) allows companies to quickly understand me. It also prevented me from worrying about including every detail of my life in the short interview. I simply was myself and enjoyed talking with the com...