A Guide to The Luxury Shopping Experience
(2008 Guide to Luxury Purchasing Locations (C) Tiner ) (2008 Guide to the Luxury Consumer Experience (C) Tiner ) (2008 Guide to Luxury Purchasing Locations (C) Tiner ) As I am completing a consumer behavior class today at USC's Marshall School of Business , I thought it is an appropriate time to reflect upon the luxury shopping experience. My group project this semester focuses on consumer's preference towards luxury accessories and how these lessons can be applied to different consumer markets. Ultimately the luxury market is summarized by two words: experience & exclusivity. From boutique stores to warehouses, the charts above illustrate the different purchasing options for consumers. Each shopping locations provides a different consumer experience and offers different "exclusive" products. It's noteworthy that a majority of the luxury brands have a range of "starter" products that satiate the consumer's appetite and encourage them to try othe...