SEAN TINER

Myspace marketing is passe. You can accumulate over a million friends, but what's the point if you only have one interaction with the user? A user may view your profile once when they accept your friend invitation, but what encourages them to revisit your profile? You can try posting a message in the bulletin, but this is often lost in the clutter of the site's organization. Twitter and Facebook continue to be valuable marketing entities for companies, brands and individuals. The sites naturally encourage repetitive exposure, because of simple organization and navigation. According to Zanjonc's Mere Exposure Theory (1968) the more a person is exposed to something, the more that item, person or profile becomes likable. ...And likability translates to profitability, just ask Apple. Natural Exposure You log in into Facebook and the "mini feed" automatically informs you of updated profiles. Each new photo album, status or profile update is streamed across your homepa...

How do we interact with people in the real world after viewing their online profile? Our our expectations raised? lowered? Are we comfortable discussing what we have seen online in person? What if you have not seen the person for years and suddenly see them in the real world? As social networks continue to grow and having an online profile is commonplace, it's interesting how our real world interactions are affected by the content we are exposed to online. According to Zanjoc's mere exposure theory , "the more exposure we have to a stimulus, the more we tend to like it." Basically, the more pictures we see of our friends online or view their online profile the more we like them. Our online profiles allow us to interact 24/7 and are a substitute for when we are unable to connect in the real world. Although mere exposure has positive implications, it can also be overdone. After a certain number of impressions, we ignore the content. For example, I have friends who have ...