Imaginary Foundation Show
Last weekend, I attended the Imaginary Foundation Art Show at Suru in Los Angeles, CA. I really enjoyed seeing some of the company's original paintings on display. The paintings are created by artist Nick Philip who is regarded as pioneering the surreal Photoshop aesthetic. In an era of logo dominance, Philip is relying upon his art to speak as the main marketing element for the Imaginary Foundation . In addition to his paintings, Phillips had the Cosmic Drummer preform a drum solo outside the exhibit. It provided a comical sidebar to the abstract imagery of Phillip's designs. I first discovered the Imaginary Foundation line at a small clothing boutique near the end of 2006. I was really impressed by the company's strong use and range of color. While most competitors offer silk-screened t-shirts that typically offer one to four colors, Imaginary Foundation's t-shirts offer 8 to 20 shades of color. The company is really utilizing new technology to offer customers un...