Massclusivity
( Seth Godin by Tiner ) Seth Godin is raising marketer's eyebrows with an innovative product launch. Today to promote his new book, Godin his offering exclusive access to join Triiibes, a new social network. According to Godin, Tribes are groups of people aligned around an idea, connected to a leader and to each other. If you pre-order his new book Tribes before July 30 11 am EST, you will have exclusive access to join Godin's new community for marketers and leaders "focused on building communities or creating products or spreading ideas." The network will open to the public on the book's release date. This idea is really working. Godin has almost turned his new book into an overnight bestseller. Currently, Tribes is #6 on today's Amazon.com's bestseller's list and the book will not even be published until Fall. It's commonplace for authors to start blogs or offer free PDF downloads to promote their books, but start a new online community? What...