Innovation, AI, and the Renter Experience
I recently attended the Apartment Innovation and Marketing Conference (AIM) alongside our Essex team and industry partners. AI and customer experience were major themes throughout the event, and it was exciting to see how quickly the multifamily industry continues to evolve. Beyond the sessions themselves, the most valuable part was connecting with colleagues, partners, and leaders who are all focused on improving the renter journey and shaping the future of digital marketing.