"If you do build a great experience, customers tell each other about that. Word of mouth is very powerful." -Jeff Bezos, Founder and CEO Amazon.com.
Web 2.0 has poured the foundation to create a sustainable, loyal customer base. On a micro-level, I have spent part of this year connecting the dots of Web 2.0. Using existing social networks and posting diverse, aesthetically pleasing content, I have created a diverse web that accelerates traffic to my blog and portfolio website.
(Diagram (C) Tiner.)
On a macro-level, the same strategy can be applied for any member of the creative economy (artists, fashion designers & musicians) and other businesses that desire to create traffic for their website. It is important to remember that anyone can join these social networks, the key is to differentiate your company or brand in a positive aspect to "build a great experience, (that) customers tell each other about" (Bezos).