Sunday, May 25, 2008

Feed The Pig

“We're consumers. We are by-products of a lifestyle obsession. Murder, crime, poverty, these things don't concern me. What concerns me are celebrity magazines, television with 500 channels, some guy's name on my underwear.” –Tyler Durden, Fight Club

Hate them or love them. The recent "Feed the Pig," television commercials serve as a reminder about our current debt crisis. According to, the average American credit card debt is over $4,000 and approximately 24% of a worker's salary goes towards paying of debt payments. "The latest and greatest" is a la mode this year, but it's always replaced by something bigger, better or cooler. Yeah, it's cool to raise eyebrows with new products, but it's a continual cycle that has us increasing the average debt. In the parting words of Tyler Durden, "advertising has us chasing cars and clothes, working jobs we hate so we can buy stuff don't need. We're the middle children of history, man. No purpose or place. We have no Great War. No Great Depression. Our Great War's a spiritual war... our Great Depression is our lives. We've all been raised on television to believe that one day we'd all be millionaires, and movie gods, and rock stars. But we won't."

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