Wednesday, July 16, 2008
If your goal is to develop a cult brand, like Apple or Nike, strongly rely on creative elements in commercials to capture the viewer's attention and never mention your product until briefly at the end. ...Oh yeah, deep corporate pockets never hurt either.
Sony's classic Bravia "Balls" advertisement creates a strong visual impact for viewers and impacts audiences of all ages. The subtle cascade of 250,000 rubber balls bouncing down San Francisco's streets conveys the subtleness of tranquility often lost in the city. The advertisement creates intrigue and the extended 2:30 Internet version allows the creativity to bounce all over the screen, much more then a consolidated 15 second television advertisement.