Wednesday, July 2, 2008

Making A Splash



Swimming world records are sinking, with 38 records recently drowned by athletes wearing Speedo's new LZR Racer swimsuit. According to Speedo, the new LZR swimsuit compresses the swimmer's body into a more streamlined shape using thin silicon panels to make it more slippery, like a fish.

The LZR swimsuit will make its mainstream debut at The Summer Olympics (August 8-24). The new suit is available to all competitive swimmers at the games, before it is officially launched at retail locations this Fall. No doubt, the world will see swimmers sinking more world records throughout the Olympics.

...Do I hear a "cannonball" coming from across the pool deck? What a cool product launch and to think of all the free PR and buzz that will continue to splash over the globe.

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