From Abercrombie to Zoo York, the t-shirt business is over sized with competition. How do you convince consumers to purchase your t-shirt instead of a substitute? How quickly can you sell this season's inventory, before the next season arrives? Do you make your product cheap? Expensive? Well, how about both?
Screening new rules, 200 Nipples is resizing the textile model. Each month 200 Nipples offers 1 design and screens 100 limited edition t-shirts, ranging from $1 to $100. The first shirt in the series starts at $1.00, the second is $2.00, the third ...well you get the drift. If the company sells the entire edition, then the total sales are $5,500. It's a simple, innovative and profitable model. ...But is it working?
The company doesn't have a problem selling the first 40 t-shirts, but who is willing to purchase #92, #73 or any other high # in the series? Is it a status symbol? Is there a cool factor? What's going to motivate people purchase the expensive t-shirts? Where are the rewards and perks?
What if the company placed a few hidden perks and rewards behind random #'s in the upper fifties? How about a company gift-certificate? Or an exclusive email to purchase the first shirt in next month's series? Or a signed print of the design from the month's featured artist? These perks will help motivate consumers to purchase the remaining t-shirts and do not subtract from the company's bottom line.
Sometimes an innovative idea separates us from the competition, but it can take a little extra motivation for consumers to cross our finish line.