Tuesday, September 9, 2008
Inbound Marketing Summit
“Without ambition one starts nothing. Without work one finishes nothing. The prize will not be sent to you. You have to win it.” — Ralph Waldo Emerson
It's exciting when words come to life and contacts are created from interactions we share online. Yesterday, I attended the Inbound Marketing Summit in Cambridge, MA. It was a rewarding opportunity to learn from industry leaders, including Greg Verdino, Chris Brogan, Seth Godin and David Meerman Scott.
Each lecturer shared their insights on Web 2.o and how companies can successfully leverage current technology to improve business. An overlapping topic was the fusion of real world and online interactions.
For example, Verdino shared how companies are no longer limited to the physical realm of the traditional office. He highlighted how forward thinkers can utilize virtual worlds, such as Second Life, to create conference rooms for clients and employees.
Additionally, Peter Corbetter highlighted how Geico's Iheartcaveman campaign virally spread from real world interactions with the caveman. Following the caveman's appearance at a launch party, attendees posted user-generated pictures and video across various social networks that stimulated viral buzz for the campaign.
In fact, my own experience at the Inbound Marketing Summit was created from an online interaction. I read about Verdino's contest on his blog, entered and won a ticket to the event ...which created an online/real/online interaction.
As smart phones become mainstream and interactions on social networks overlap, the future of Web 2.0 is to continually blend the real world with the virtual world. The Web 3.0 prize will be won by individuals fueled by ambition and hard work that create aggregate social media platforms "to win it."
It's no longer a question of "if," it's only a question of when ....and "the first one there OWNS the game" -Chris Brogan