Sunday, October 5, 2008
"...Don't Vote?" Leonardo DiCaprio recently produced 5-Friends, a non-partisan PSA persuading young people to register and vote. From Dustin Hoffman to Ashton Kutcher to Eva Longoria, various celebrities encourage voter registration.
In less than one week the movie has received over one million views, but I feel the PSA misses the mark for its primary target audience. If you are really apathetic and don't care about voting, would you take the time to watch a four minute PSA? No, I bet your attention will fade after 45 seconds. Instead of consolidating all of the celebrities into one long film, I feel DiCaprio should create 2-3 shorter PSAs.
Yes, celebrities can lure the public's attention, but can they reverse apathy?