Wednesday, October 29, 2008

Add History

(Apple Computer's Think Different Commercial)

"History teaches everything including the future."

When you are creating your next marketing campaign, don't be afraid to incorporate historical elements to resonate with your target audience. Incorporating a familiar reference increases likability and engagement in the promoted product or service. Although the historical figure's achievements may directly relate to your product or service, consumers will identify their revered accomplishments with your brand.

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