How do you engage loyal consumers?
Do you make them feel exclusive and part of an unique group?
When they are engaged, how do you reward them?
Instead of imitating other marketers and sending a FaceBook or MySpace invitation to promote a Halloween party, Fing, a San Diego independent band, is rewarding their target audience with an exclusive Halloween concert. Throughout this week, fans who click a banner link on their MySpace Page will have the opportunity to RSVP for an exclusive Halloween party. Only select guests who register on the promoted site will be sent the location of Fing's Black Friday Party, which promoters promise to be at a "five-star venue."
As social media users become numb to the saturation of application, group, party and friend invitations, it's important to leverage massclusivity to promote your brand. Target audiences want to feel rewarded for their decision to interact with your company. They want to feel exclusive. They want a unique experience that money can not buy.