If you are interested in learning more about the marketing advantages of social media, Greg Verdino recently posted 4 & 20 Blog Posts, a free ebook that highlights several poignant case studies. In the ebook, Verdino draws upon blog entries from his two-year old marketing blog.
(Tiner & Verdino)
Earlier in September, I met Verdino at the Inbound Marketing Summit in Cambridge, MA. Similar to his lecture at the conference, 4 & 20 Blog Posts does an excellent job highlighting contemporary social media case studies that are applicable to any brand.