Monday, November 17, 2008

Personal Branding

Do you cash in your chips or parlay them into another hand?

Last Friday, Bob Geldof was paid $65,000 USD to give an anti-poverty speech in Melbourne, Australia. Does it send the the wrong message to personally profit from an event that is supposed to alleviate poverty and balance inequality?

Sometimes it's better to volunteer your time in the long run, then to take money when it's on the table. Yes, your bank account may be smaller in the short term, but paying-it-forward will help to establish your personal brand for the long term and probably encourage more events to seek your talents. Imagine how different the headlines would be, if Geldof donated the money he earned last week to charity?

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