Wednesday, November 19, 2008
An emphasis on creativity?
As companies reduce marketing budgets to survive in the current economic climate, creative marketing strategies are being utilized to create awareness and attention for products and services.
Toshiba's new television commercial illustrates how ordinary people (not celebrities) can be creatively incorporated into a campaign. The advertisement focuses on the body as form and creatively engages the viewer through unique perspective and unusual choreography.
In the years and months ahead, not all companies will continue to have rock star marketing budgets, but brands can continue to receive significant attention for their products by implementing unique, creative concepts.