Monday, January 19, 2009

Deconstructive Marketing

Similar to artist Shepard Fairey posting Andre the Giant posters in public places, artists in Berlin are now posting stickers over luxury advertisements. The stickers expose the different Photoshop filters used by graphic designers to make the images visually stunning.

The idea of exposing the aesthetic enhancements is similar to the concept leveraged in Dove's "Evolution" commercial, which launched two years ago (see movie below).

As more marketing efforts, including underground and corporate campaigns, continue to deconstruct the creation of advertisements, will this concept continue to be an innovative strategy in the future?

Thanks to Wally for sharing the link to the Photoshop ads.

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