Monday, January 26, 2009

Elegant Simplicity



"Simplicity is the ultimate sophistication. " - Leonardo DaVinci

Ever wonder what it would be like to spend an entire day in bed? Well, Oren Lavie's latest music video, Her Morning Elegance, creatively turns this curiosity into a reality. The music video uses simple still frame animation to narrate a surreal story about wonderment and self-discovery.

Her Morning Elegance illustrates that big budgets do not need to be spent on extravagant marketing campaigns in order to engage an audience. As poor economic conditions continually affect marketing budgets across various industries, don't think that you need to break the piggy bank to uniquely market your brand or product. Sometimes the most effective and engaging campaigns convey the highest caliber of "ultimate sophistication."

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