Sunday, January 18, 2009

The Power of Crowds

Charles Barkley may no longer be in T-Mobile's Fab 5, but everyone else is now included in the company's latest advertisement. Filmed in Englands's Liverpool Train Station, T-Mobile's commercial features people dancing to songs that span the last half of the twentieth-century.

(Verizon's "It's The Network" Campaign)

Similar to Verizon's "It's The Network" advertising campaign, T-mobile has strategically leveraged the power of crowds to illustrate the universal acceptance of its product. The underlying message is how mobile communication can connect anyone, no matter age, background, or status.

When you are creating your next marketing campaign think of ways to incorporate crowds. Images of large audiences with your product can convey that your brand or product is universally appreciated, accepted, and desired.

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