Thursday, February 5, 2009

Your Computer's Been Punked

What's the most effective banner advertisement of all time? How about one that requires you to manually remove it from your computer monitor.

Staged in BBDO's New York office, Frank Anselmo & Jayson Atienza "vandalized" 500 iMac screens by placing hand drawn graffiti over the monitor screens. Building security unlocked the building early on the summer morning so Anselmo and Atienza could place the acetate sheets over their coworker's computers. The prank was to promote kids day at work as each graffiti message had the tagline "Bring kids to work. Friday, August 24" written in the corner.

As consumers and even coworkers are bombarded with over 3,000 advertising messages and 5,000 branded messages a day, how are you going to separate your product, company, brand, or event from the herd? Yes, it requires thinking a little differently, but sometimes the most innovative ideas are the salmons that swim (or graffiti) against the current.

1 comment:

Anonymous said...

Great idea! I wonder how many people turned on their computers that morning and immediately called IT?

It also shows how creative we need to get as marketers in order for people to take notice. With all of the ads and marketing we're bombarded with everyday, it's only those who stand out that will get our attention.