Friday, March 27, 2009
The Rapping Flight Attendant
In an era where standing in long security lines and being herded around like cattle makes most airline passengers feel unappreciated, Southwest Airlines continually takes a fun approach to making customers enjoy the experience of flying. Yes, they don't have personal television screens or foldout seats to make the ride more enjoyable. However, Southwest continually tailors their customer service to make customers feel appreciated and engaged in the brand.
As conveyed in the The Rapping Flight Attendant movie, continually taking a fun, yet professional approach to business can engage consumers in a brand and make a brand's experience more enjoyable.