Tuesday, April 21, 2009
Philips Carousel Commercial
Enjoy Carousel, Adam Berg's short movie used to promote Philip's Cinema 21:9 Television, the world's first cinema proportion TV. Additionally, Philips created a microsite to promote the new TV and short film.
The short film is inspired by Christopher Nolan's "The Dark Night," featuring swat officers battling robbers wearing ominous masks. Carousel is intended to be an endless loop; a literal "carousel" of cinematic creativity.
As marketing campaigns are centered around promoting technology, instead of a brand name; focusing on creative engagement will continually drive successful marketing campaigns in the years ahead.