The players are ready, but is the official website?
In an era where anyone can easily become a website developer due to template design and click & publish software, it is important for brands not to overlook search engine optimization strategy.
One important design strategy is to include title tags in the images of the website. Title tags are not viewed by humans and only viewed by search engines when they crawl a website. For example, if you look at the bottom two images, you will notice two different perspectives of the same website. The first displays how the website is viewed by humans and the second shows how the website is viewed by a search engine.
(NBA.com as viewed when crawled by a search engine)
Ideally, the title headings, including "teams," players" "nba playoffs" and several others should be included in the title tags of the website. Including title tags helps position websites on keywords, which increases the website's ranking in search engine queries.
Since the NBA's website has a high page rank of 7 out of 10 and a very established audience, including image titles will not significantly increase traffic to the current site. However, including them will help the NBA's authority on these terms.
If you are redesigning a website or looking to increase positioning on certain key terms, make sure to include title tags in the current layout of a site. It is a design element that is easily overlooked, but will help optimize your website for search engines.