Kiva Alerts
Today, Twitter is still the buzz of the social media world. From Starbucks to the American Red Cross, brands and nonprofits are constantly encouraging their customers, supporters, and constituents to follow their organizations on the micro-blogging service.
Although a large number of Twitter followers can increase a website's traffic for the short-term, how does a brand engage a target audience through Twitter for the long-term? Several brands, companies and nonprofits are exploring strategies for long-term engagement, however Kiva has recently found a possibly solution.
Kiva Alerts, a microsite created to promote Kiva Microfunds, a 501 (c) 3 organization that "allows people to lend money via the Internet to microfinance institutions around the world which in turn lend money to small business" (Kiva.com), implements a peer-to-peer Twitter marketing strategy. Kiva Alerts allows visitors to "donate" their Twitter accounts to the Kiva and allow Kiva to send tweets through the individual's account. The peer-to-peer marketing tenichque allows Kiva to use its advocates to help market its service.
(example of Kiva sending Tweets through a user's account)Do you market to your target audience or allow your target audience to market for you?
When you create social media marketing strategy, consider implementing peer-to-peer marketing strategies to engage your target audience and have them market your product or service for you.
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