Friday, July 10, 2009
The PEN Story
Ever wonder what your entire life will look like in pictures?
Olympus, a camera digital manufacture, brings this reality to life. The company recently posted this phtographic montage video depicting the candid stages of life. From unique perspectives to a continuous narration, the film functions more as an art exhibit instead of a branded commercial.
When you create your next big "viral hit," focus on highlighting unique functionality that engages the viewer on the product's value, instead of the product's name.