Wednesday, August 26, 2009

Art of the Can

(Red Bull's Art of the Can Website)

Got Wings? Now, Red Bull enthusiasts can allow their creativity to soar and enter Red Bull's 2010 Art of Can Contest. Red Bull's innovative art contest encourages aesthetic lovers to create a sculpture out of the energy drink's cans.

For the past 6 years, the forward thinking brand has received creative entries ranging from an octopus to a life size jet ski. The photographs of the entries and exhibits become timeless marketing collateral and allow the brand's popularity to soar within the creative community.

It's refreshing, when a company gives permission for consumers to alter a logo and interrupt a brand in a unique way. Frequently, companies care to much about how a logo is represented and neglect how enthusiasts really feel about the company, product, or service. Red Bull gives control to the fans and Red Bull is rewarded with unique marketing elements from its enthusiasts.

The deadline to enter this year's contest is September 28, 2009.

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