Friday, August 14, 2009

Calculated Risks

"Swing for the fences and don't strike out" - Donny Deutsch

Do you take risks or calculated ones? As new technology continually encourages brands to innovate, it's important to risks and stay ahead of the competition.

Frequently, companies, brands, and organizations rush to implement new strategies and do not spend enough time calculating potential variables.

Does the brand have enough:
  • Experience?
  • Capital?
  • Leadership skills?
Did the brand anticipate:
  • Low sales?
  • The competition's response?
  • Unexpected growth?
Does the brand have:
  • The ideal location?
Rushing into a new venture will create a response, but calculating the risks will help guarantee that the brand makes a splash.

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