(Pearl Jam's Backspacer CD Cover)
Earlier this month, Pearl Jam rewarded fans who found all nine pieces of the band's latest cover with an exclusive track. As website visitors spent time online locating the different pieces of artwork, the interactive increased Pearl Jams relationship with passionate fans.
As you design your next online promotion, consider implementing a scavenger hunt. Similar to children getting excited about an Easter Egg and being rewarded with a treat inside the egg, an online scavenger hunt can entice passionate brand enthusiasts to spend more time with your brand and tell their friends about your organization, product, or service.