Thursday, December 30, 2010

Neuro QR Code Billboard

(Neuro QR Code, Sunset Blvd, Los Angeles, CA (C) Tiner)



(Neuro QR Code, Sunset Blvd, Los Angeles, CA (C) Tiner)


(Neuro QR Code, Sunset Blvd, Los Angeles, CA (C) Tiner)


Thursday, December 16, 2010

Sunday, November 21, 2010

Mobile Marketing Association Forum: Los Angeles


(Greg Stuart,
Global CEO Mobile Marketing Association)





(Michael Becker,
North America Managing Director Mobile Marketing Association)





Last week, I attended the Mobile Marketing Association (MMA) Forum at The Beverly Hilton in Beverly Hills, CA. The Mobile Marketing Association is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The association has more than 700 member companies, representing over 40 countries from around the world.

Five times a year, MMA industry leaders and partners meet in different global metropolitan cities to collaborate, discuss and share new mobile trends, strategies, and technologies. At this particular forum, we discussed effective communication strategies that brands, organizations, and marketers can leverage to connect with different consumer personas.

Although SMS or text messaging is still the most pervasive mobile technology, new technologies, such as digimarcs, are gaining traction with niche sectors of the mobile landscape. Additionally personal mobile search response services, such as Cha Cha, continue to gain mainstream interest.

One statistic that surprised several of the attendees is the emergence and anticipated growth of the Android handset. Although Apple's iPhone has gained a large percentage of the smart phone industry, the Android continues to gain popularity with its lower price point, multiple carrier coverage, and open developer network.

As marketing budgets continually allocate more funds to mobile marketing, it important for brands to fully integrate their mobile plans into their integrated communication strategies.

Saturday, November 20, 2010

Griffith Observatory

(Griffith Observatory, Los Angeles, CA (C) Tiner)


(Griffith Observatory, Los Angeles, CA (C) Tiner)



(Griffith Observatory, Los Angeles, CA (C) Tiner)



(Griffith Observatory, Los Angeles, CA (C) Tiner)



(Griffith Observatory, Los Angeles, CA (C) Tiner)


Thursday, November 18, 2010

Monday, September 6, 2010

What is a QR Code?



A QR Code is a matrix barcode or two-dimensional code, readable by QR scanners, mobile phones with a camera, and smartphones. The codes consist of black boxes arranged in a square pattern on a white background. The information encoded in the QR code can be a text message or website address.

During the 1990s QR Codes became popular in Japan as a marketing media. For example, a print advertisment or billboard can a display a QR Code that sends users to a website with additional product information or a text message with a discount for the particular product, service, or brand.

According to the Mobile Marketing Association the amount of smart phones in the United States is expected to reach 50% of the entire marketplace by Q3 2011 up from 20% today. As more U.S. consumers become familar with QR codes and have smart phones equipped with QR readers, I will explore how artists can incoporate them into various creative media to generate more of an interactive viewing experince. For example, an art parton can scan an art composition and receive a text message with additional information about artist's creative intent.

I look forward to sharing more in the months ahead...

MMA Certified Mobile Marketer, Tier 1



As mobile phones continually become a vital communication channel to connect with a target audience, it's important for brands, organizations, and marketing managers to understand how to leverage this platform.

This summer, I registered the Mobile Marketing Association's Certified Mobile Marketer Course. I'm excited that this weekend I successfully completed the program, passed the certification course and am officially a MMA Certified Mobile Marketer, Tier 1.






Monday, August 30, 2010

A special thanks...

(2010 Sawdust Summer Art Festival)


A special thanks to everyone who visited my Sawdust Festival booth in Laguna Beach, CA this summer. I enjoyed seeing friends, meeting new people, and receiving sincere words of creative praise.

I look forward to sharing more artwork in the future.


Saturday, August 14, 2010

Dusk

(Laguna Canyon (C) Tiner)

A special moment of juxtaposing light captured earlier this week after a three hour mountain bike ride.


Crossfit


I'm excited to be featured on Crossfit's main website today.

According to Compete.com, the site averaged over 245 thousand unique visitors in July. This is an increase of 38.4% from February's traffic volume. The increase of site visitors is a reflection of the work out program's growing popularity.