Monday, September 6, 2010

What is a QR Code?

A QR Code is a matrix barcode or two-dimensional code, readable by QR scanners, mobile phones with a camera, and smartphones. The codes consist of black boxes arranged in a square pattern on a white background. The information encoded in the QR code can be a text message or website address.

During the 1990s QR Codes became popular in Japan as a marketing media. For example, a print advertisment or billboard can a display a QR Code that sends users to a website with additional product information or a text message with a discount for the particular product, service, or brand.

According to the Mobile Marketing Association the amount of smart phones in the United States is expected to reach 50% of the entire marketplace by Q3 2011 up from 20% today. As more U.S. consumers become familar with QR codes and have smart phones equipped with QR readers, I will explore how artists can incoporate them into various creative media to generate more of an interactive viewing experince. For example, an art parton can scan an art composition and receive a text message with additional information about artist's creative intent.

I look forward to sharing more in the months ahead...

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