AI Is Reshaping Discovery

 


As of November 2025, AI intelligence benchmarks show ChatGPT leading overall model performance, with continued gains across reasoning and real-world use cases. As the technology evolves, so do the ways people discover and engage with information.

For marketers, this has accelerated the need to focus on Generative Engine Optimization (GEO)—structuring content so it’s clear, authoritative, and easily surfaced by large language models, alongside traditional SEO.

While Google still dominates search with approximately 13.7 billion searches per day, ChatGPT is now processing over 2.5 billion daily searches, outpacing Bing and signaling a meaningful shift in user behavior.

This moment represents a first-mover advantage. I’m excited to be implementing strategies that help organizations adapt early—positioning their content to excel, remain visible, and exceed expectations as AI-driven discovery continues to evolve.

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