SEAN TINER

From Seoul to Los Angeles, Nike is promoting the largest running event ever. On August 31, runners in 25 cities will participate in Nike+'s 10K Human Race , which will globally connect athletes and celebrate the sport. Nike ambitiously desires to have 1 million people run in the event. Proceeds from the global event will benefit the World World Foundation, Lance Armstrong Foundation and Ninemillion.org. To encourage participation, top musical artists, including Kayne West, Ben Harper and The All-American Rejects will perform after the race. Are you ready? Will Nike's brand promotion cross the finish line for reaching the most people ever? Nike's Key Marketing Elements: 1) You+Me: Nike's ability to inspire athletes of ALL skill levels, ethnicities and economic backgrounds, which encourages active participation in the brand. 2) Glocal : Global integrated promotion and local participation. Ten years ago, globalization was a term reserved for academia, now "think glo...

A multimedia portrait.

(Kayne West, Stylized Portrait by Tiner). From The College Dropout to Graduation , Kayne West's albums constantly implement fresh sounds combined with innovative lyrics. Not afraid to speak his mind about political issues and take risks, West's inspiration extends well beyond his musical and entrepreneurial talents. From surviving a near fatal car crash to remembering his mother's legacy, West reminds me to constantly live each day to the fullest and cherish the memories of your loved ones . Inspired from his hit song Flashing Lights , I enjoyed creating this stylized portrait of Kayne. Enjoy!