SEAN TINER

(Recognition from USC's Annnenberg School For Communication for being featured in a Brandweek Magazine article) Thank you USC. Fight on!

(2008 Guide to Luxury Purchasing Locations (C) Tiner ) (2008 Guide to the Luxury Consumer Experience (C) Tiner ) (2008 Guide to Luxury Purchasing Locations (C) Tiner ) As I am completing a consumer behavior class today at USC's Marshall School of Business , I thought it is an appropriate time to reflect upon the luxury shopping experience. My group project this semester focuses on consumer's preference towards luxury accessories and how these lessons can be applied to different consumer markets. Ultimately the luxury market is summarized by two words: experience & exclusivity. From boutique stores to warehouses, the charts above illustrate the different purchasing options for consumers. Each shopping locations provides a different consumer experience and offers different "exclusive" products. It's noteworthy that a majority of the luxury brands have a range of "starter" products that satiate the consumer's appetite and encourage them to try othe...

Ernest J. Wilson III , Ph.D., recently joined USC's Annenberg School for Communication as Dean and Walter Annenberg Chair in Communication. Dean Wilson brings decades of diverse international experience to The University of Southern California. One of Dean Wilson's new goals is to create a joint Masters of Communication Management (MCM) and Masters in Business Administration (MBA) degree program between The Annenberg School for Communication and The Marshall School of Business . On Thursday, as I was going to class after Annenberg's Annual Career Fair, I approached Dean Wilson and was invited to join a panel discussion for the proposed duel-degree program. Since I have commenced my graduate studies last fall, I have taken one second-year MBA marketing course each semester. Although my academic experience at Marshall is not comprehensive of the school's offerings, I still realize the importance of the visionary duel-degree program. Marshall classes tend to place their...