Blending up big results
Stirring it up, Blendtec's successful viral marketing campaign illustrates how an ordinary company can blend big results. A household consumer product is a challenge to market, especially because it's not a glamorous luxury good or a product that augments a person's beauty. A company can always select a cute animal to be the product's spokesperson. Think of the success of Geico's Gecko or Aflack's Duck. ...Did we know these companies existed before the introduction of these mascots? Using a lovable animal is an excellent strategy to create awareness and knowledge for a company, but does it really highlight the features of a product? Can you actually remember how much on insurance you will save with either of these companies? Then again, a company can always us an attractive person to endorse a product, but what will the audience focus on? ...the product? ...or the model? Thinking outside the blender, Blendtec's Total Blender is serving up a full glass of ma...