SEAN TINER

If you spend time on Youtube, you may have stumbled upon the "My Sex Dreams" video series. Immediately, you may be thinking . ..Hot girls? Sex? Sweet! or ...How does Youtube allow porn on its website? Well, first of all it's not porn. If you have the patience to sit through a movie (and some have over a million of views), you'll discover that it's two average guys bragging about how good they are at World of Warcraft ( WOW ), a massively multiplayer online role-playing game (MMORPG) with over 10 million subscribers. The commentator's swearing and bizarre antics illustrate some of Gen-Y's desire for stimuli and self-gratification. The movie series provides the voice that rests within the average WOW player. But do the series' million views convert to traffic on the promoted website, randyrun.com? ...Not so much. According to www.compete.com , randyrun.com only averaged a little over 1-thousand people last month or approximately a .001 conversion rate...

(Excerpt from my thesis: Thinking Beyond Web 2.0: Leveraging the Dynamics of Generation-Y to Build Business ) According to Seth Godin, a best-selling author of business books and a famous marketing consultant, ten years ago the third most popular website on the Internet was Jennicam , a site that allowed voyeurs to watch a young girl frolic in her bedroom ( Permission Marketing, 1999 ). Internet surfers were intrigued by the mystique and realness of watching a young girl share her secrets with the world. ...Sound familiar? ....Remember Lonelygirl15 ? Flash forward approximately 10 years from Jennicam and you are introduced to Youtube.com's Lonelygirl15 aka Jessica Lee Rose, a 19 year-old entrepreneur who used Jennicam 's strategy to garner attention and propel herself to Internet stardom. In fact, Forbes Magazine made her #1 on 2007's " The Web Celeb 25 " list, a ranking of the Internet's most influential people ( Forbes.com ). If we flash forward anoth...