The Devil Wears ...Creativity
I don't know how you expect Web 2.0 to react. There's nothing in this whole video closet that'll fit a luxury fashion brand. I can guarantee you. There is Obama Girl, Black Ninja Guy and little kids playing Guitar Hero. Can a luxury brand really be displayed between these Youtube legends? All right. Lets go ahead, take a risk and try something new..... And valá .... Prada's creative Youtube movie illustrates how luxury brands can create awareness with new target audiences. The innovative movie reinforces the brand's allure and reaches potential consumers. ...But was the film's direction properly sized? A reason Prada's movie has only received 100k views in 6 months (to date) and not gone viral (over one million views) is due to its abstract creativity. Creating a viral Youtube movie is similar to selling concert tickets. If your goal is to fill all of your seats, offer mainstream appeal that resonates with your target market. The average Youtube viewer i...
