SEAN TINER

From Seoul to Los Angeles, Nike is promoting the largest running event ever. On August 31, runners in 25 cities will participate in Nike+'s 10K Human Race , which will globally connect athletes and celebrate the sport. Nike ambitiously desires to have 1 million people run in the event. Proceeds from the global event will benefit the World World Foundation, Lance Armstrong Foundation and Ninemillion.org. To encourage participation, top musical artists, including Kayne West, Ben Harper and The All-American Rejects will perform after the race. Are you ready? Will Nike's brand promotion cross the finish line for reaching the most people ever? Nike's Key Marketing Elements: 1) You+Me: Nike's ability to inspire athletes of ALL skill levels, ethnicities and economic backgrounds, which encourages active participation in the brand. 2) Glocal : Global integrated promotion and local participation. Ten years ago, globalization was a term reserved for academia, now "think glo...

Last Sunday the world watched The Euro Cup final. This Sunday we can live vicariously through one of the world's best players.

(Tiger Woods, portrait by Tiner). Congratulations to Tiger for his athletic accomplishments , but most importantly for encouraging others to give back . He truly reminds us that life is "much more than then silver and gold" (Marley) . I wish him a speedy recovery.

Global Facts: 1.5 Billion TV Sets 1.0 Billion Internet Users & 3.0 BILLION Mobile Phone Users!* The Internet continually transforms the landscape of contemporary communication. From custom social networking pages (like Myspace & Facebook) to VOIP (voice over internet protocol) , Web 2.0 and open source coding allows people the customization and freedom of a world tailored to their individual needs. The fact that there are 2.0 BILLION more mobile phone users then Internet users, creates a dreamworld for any company or brand. Imagine sharing your ideas with 3 times the amount of viewers, specifically to a respective target audience. On a micro scale, this may sound trivial, but imagine if you a global brand. For example, imagine you are Nike . Traditionally, Nike placed an advertisement on TV or in a printed publication. They selected a television show or periodical that appealed to their target audience: sports enthusiasts . This allowed the brand to reach a portion of the...