America has Paris
Instead of standing on the sidelines, Paris Hilton is writing humor across the political ballot. Earlier this week , I critiqued McCain's criticism of Obama's popularity and recently Paris posted her own response. Paris' ability to laugh at herself illustrates a fundamental rule of going viral: add humor. It sounds basic, but when you combine a current topic and simple laugh with a celebrity the possibilities are endless. In three days, Paris' response has already accumulated over 5 million views. The movie moves her back into the spotlight without controversy. Now, what brand or candidate would not want that marketing reach? Think you have a better sense of humor? You2gov.com is offering a monetary prize for the most creative 30 second commercial that supports either candidate.