Thursday, August 7, 2008

America has Paris

Instead of standing on the sidelines, Paris Hilton is writing humor across the political ballot. Earlier this week, I critiqued McCain's criticism of Obama's popularity and recently Paris posted her own response.

Paris' ability to laugh at herself illustrates a fundamental rule of going viral: add humor. It sounds basic, but when you combine a current topic and simple laugh with a celebrity the possibilities are endless. In three days, Paris' response has already accumulated over 5 million views. The movie moves her back into the spotlight without controversy. Now, what brand or candidate would not want that marketing reach?

Think you have a better sense of humor? is offering a monetary prize for the most creative 30 second commercial that supports either candidate.

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