SEAN TINER

"If I have seen further it is by standing on the shoulders of giants." -Isaac Newton I'm excited that I won Greg Verdino's contest and will attend next month's Inbound Marketing Summit in Cambridge, MA. The summit will feature several distinguished marketers, including Seth Godin, David Meerman Scott, Chris Brogan and Greg Verdino. I'm also excited that AdAge Magazine added my blog to the company's Power150 list of the top media and marketing blogs. Thank you very much for your interest in my entries. I look forward to sharing more.

( Seth Godin by Tiner ) Seth Godin is raising marketer's eyebrows with an innovative product launch. Today to promote his new book, Godin his offering exclusive access to join Triiibes, a new social network. According to Godin, Tribes are groups of people aligned around an idea, connected to a leader and to each other. If you pre-order his new book Tribes before July 30 11 am EST, you will have exclusive access to join Godin's new community for marketers and leaders "focused on building communities or creating products or spreading ideas." The network will open to the public on the book's release date. This idea is really working. Godin has almost turned his new book into an overnight bestseller. Currently, Tribes is #6 on today's Amazon.com's bestseller's list and the book will not even be published until Fall. It's commonplace for authors to start blogs or offer free PDF downloads to promote their books, but start a new online community? What...

Yes, it's exciting to receive a million hits on a quirky website or video, but is that Internet traffic sustainable? Contrarily you can write a prolific poem, but will it move anyone if it stays in your personal journal? As the Internet continues to evolve and companies, individuals and brands are looking to position themselves, the battle of quality vs. quantity comes down to goals. If you are simply looking to create awareness and knowledge for your brand or self, take the quirky approach. In 2004, this strategy paid huge dividends for Burger King with the launch of the Subservient Chicken . The website received millions of hits as the fascination with the dancing chicken grew. The chicken laid a big buzz egg for Burger King and marketers still discuss its impact. If your goal is to receive repeat visitors, then quality wins the battle. Dave Winer and Seth Godin follow this strategy with their blogs. They provide insight into their professionally fields, have thousands of wee...

( Seth Godin , Portrait by Tiner).