SEAN TINER

Phelps may have won 8 Olympic gold medals this summer, but can he walk on water ? The Iphone is slick, but does its packaging include a fireworks display ? Incubating the subservient chicken 's egg, Electronic Arts and Samsung are hatching viral results with recent social media marketing. Instead of taking a passenger's seat and allowing a fan to drive home the last laugh, Electronic Arts posted a witty response to a programming glitch and portrayed the real Tiger walking on water. EA's rebuttal illustrates the importance of companies listening and actively engaging in the conversation . ..and if there is a problem with a product or service, address it with a positive and humorous response. Samsong's Omnia (i900) Unboxing Movie blurs the line of user authenticity with special effects and creativity. The Iphone may be the coolest mobile phone, but the battle for coolest marketing is up for grabs. Although the industry, company size or product can vary, constructively en...

Thinking globally and acting locally, Tiger Woods is swinging into new fairways with The Tiger Woods Dubai project. In 2009, the exclusive new development will open its doors and feature a boutique hotel, private residences and the world's first 18 hole golf-course designed by Tiger himself. As the convergence of Eastern and Western cultures continually intertwines in Dubai, it's exciting that Tiger is bringing his passion for golf to this city. Are internationally branded community projects a new trend for other professional athletes and celebrities? Time will only tell, but Tiger is once again leading the way.

(Tiger Woods, portrait by Tiner). Congratulations to Tiger for his athletic accomplishments , but most importantly for encouraging others to give back . He truly reminds us that life is "much more than then silver and gold" (Marley) . I wish him a speedy recovery.