SEAN TINER

(traffic sources for this blog) Do you follow the Tila Tequila model or do you see the big picture? Tila Tequila Model: Tila Tequila became a celebrity figure after she accumulated a million friends on Myspace. Tequila's enormous Dunbar number solidified her popularity and paved the way for her own MTV show. Everyday companies and brands mimic this marketing approach on social networks. From creating Facebook fan pages to adding Myspace friends, the "add me" marketing tactic is often the sole focus of a company's online marketing strategy. See the big picture : A high Dunbar number will increase a brand's authenticity and create website traffic, but it's also crucial to focus on search engine optimization. Whenever a search is conducted for topics related to your brand, you want your site on top of the results. The more related metadata content posted on your website or blog, the more likely your site will appear. The strategy sounds basic, but you will be su...

(Excerpt from my thesis: Thinking Beyond Web 2.0: Leveraging the Dynamics of Generation-Y to Build Business ) "Have you been Googled? Odds are ....YES! Either it was by an employer, an old friend or that inquisitive neighbor. Here are 5 Simple Rules for Companies or People in our Web 2.0 Era: First: People Google One Another. Accept it. We live in an era, where if your company does not have a website or you do not have a social networking profile …you are either living in the stone ages or are too old school. Human beings are inquisitive and constantly desiring to know information about each other. The more interesting and stimulating content that is online via a traditional website, web 2.0 site or blog …the better. ...This leads me to my second point... Second : Control The Content If you have pictures of yourself doing a keg stand at a frat party or getting down with Cheech and Chong …this may not be the best content to have tagged or posted to your Facebook or Myspace profi...