SEAN TINER

This week, Imaginary Foundation , a t-shirt company, and Starbucks offered one-day promotions to entice customers to visit either physical or online locations and purchase products. Both companies leveraged social media and email to connect with their target audience and engage potential prospects. Case Study 1: Imaginary Foundation Imaginary Foundation had their one day sale coincide with The 40th Anniversary of Apollo's Moon Landing. On June 22, 2009, the apparel company sent an email about the 1/2 off t-shirt sale. (Imaginary Foundation Apollo Anniversary Promotion Email) Lessons Learned: Imaginary Foundation What Worked: The campaign appealed to the rational and emotional benefits of a prospective customer. From an emotional perspective, the email was sent on the day of the anniversary, which gave only 24 hours for the email recipient to make a purchasing decision. Customers needed to quickly respond and purchase a-shirt. From a rational perspective, a prospective customer s...

Last weekend, I attended the Imaginary Foundation Art Show at Suru in Los Angeles, CA. I really enjoyed seeing some of the company's original paintings on display. The paintings are created by artist Nick Philip who is regarded as pioneering the surreal Photoshop aesthetic. In an era of logo dominance, Philip is relying upon his art to speak as the main marketing element for the Imaginary Foundation . In addition to his paintings, Phillips had the Cosmic Drummer preform a drum solo outside the exhibit. It provided a comical sidebar to the abstract imagery of Phillip's designs. I first discovered the Imaginary Foundation line at a small clothing boutique near the end of 2006. I was really impressed by the company's strong use and range of color. While most competitors offer silk-screened t-shirts that typically offer one to four colors, Imaginary Foundation's t-shirts offer 8 to 20 shades of color. The company is really utilizing new technology to offer customers un...

One of my favorite brands, The Imaginary Foundation , is hosting I Dream, Therefore I Become , a fun night of art and music. "Drop by if you're near Los Angeles on the evening of Saturday, Dec 13th. Music supplied by LA's DJ Nitedog, Darkhorse of Radio 360 and a special one-time live performance by the 'Cosmic Drummer.' The fun starts at 7PM and the event will be held @ Suru (7662 Melrose Ave, LA, CA 90046)."