Samsung Extreme Sheep LED Art
Traditionally, commercials highlight the rational or emotional benefits associated with a product, company or brand. Ideally, the benefits are clearly articulated in 15 to 30 seconds to encourage consumers to purchase the promoted product or to increase loyalty in a brand. If a commercial is longer then 30 seconds, then a viewer will normally start to lose attention. Recently, Samsung posted "Samsung Extreme Sheep LED Art," a two-minute video that creatively highlights the durability of the company's LED with the bucolic pastime of shepherding. Although the video is ten times longer then a traditional 15 second commercial, the commercial's unique combination of highlighting rational and emotional benefits engages a viewer and has virally generated over 3 million views for the film in less then a week. When you create your next commercial or advertising campaign, consider creatively highlighting both rational and emotional benefits to push the imagination and give the ...